The topic of today's Marketing class is "Do most innovations come out of systematic thinking or a "spark of genius?" I really enjoyed the last 2 marketing classes by Professor Ariely. As usual, Professor Ariely kept the class lively, which made the 3 hours lecture a little more tolerable. Anyway, the crux of today's lecture was about how most people are able to recognize good ideas but aren't able to come out with ideas, hence the common phrase "Why didn't I think of it myself?" So is creativity intrinsically a product of a genius or can we become more creative through systematic analysis of products and their attributes? The lecture went on with the notion that businesses can’t just use market research to come out with very creative ideas. Sometimes, users may not provide enough insights. Perhaps this is the reason why the most innovative ideas are the result of the so-called "spark of genius." So for the rest of us, there are many systematic methodologies to analyze the market and create innovative products. In closing, the later half of the lecture focused on 2 specific mechanisms in systematic marketing creativity - attribute dependency and replacement.

Anyway, here are some of the really funny and creative advertisements that the professor showed in class.

2/18/2005 2:57:36 PM (Eastern Standard Time, UTC-05:00)

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