Dan Ariely taught the Friday session of Innovation in the Marketplace class, which I found to be one of the most interactive class so far. He really engaged the students, especially the distance students in class discussion, which unfortunately Sky (our classmate) was busted for dozing when he asked him a question. But to the distance students' defense, the volume and latency of the class broadcast are known to be badand Sky may not have heard the question clearly. Nonetheless, we covered a lot in a 3 hour session, which can be summed up in the following:

• Frame the question right and ask it at the right time and place (aka my stupid remark of the day).
• Intel has created something that the customers dont feel directly yet we want to buy Intel products because the product where the chip is used is labeled as "Intel Inside". Ah... the power of branding.
• If there was no need or potential need there was no way to create a product, but finding need can be very hard.

A few of us went to Muddy Charles after class; unfortunately Matti was turned down by the bouncer who requested for I.D. for proof of being 21 or over. As you can see, Matti is Finnish and being relatively new to this country he does not have a driver license, which in the U.S.A. that's our only source of identification that can be carried in a wallet. So for Matti to get into any bar inthe U.S. he has to carry his passport with him, which I think it's utterly stupid. Both Yoav and Matti were right, if one can vote at 18, why not has the right to consume alcohol? But Matti's argument is that the bouncer should be able to see that he is over 21. So how about it? Should a bouncer use good judgment or is the proof of identity required at all times to determine one's age?

Anyway, after consuming 3 glasses of beer, I went to the Z-center and worked out with Cenkhan. I was doing much better with my running that night. Eventually, I need to start incorporating swimming and running to my weekly exercise if I am going to sign up for a triathlon this summer. This is a tall order (don't give me grief if I don't end up doing a triathlon). There isso much to do but so little time.

2/11/2005 2:42:34 PM (Eastern Standard Time, UTC-05:00)

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