I attended the Lux Executive Summit on Nanotech the last 2 days at Charles Hotel in Harvard Square. I am used to listening to the academic and technological viewpoint of nanotechnology at MIT. It was refreshing on get a different perspective on the business impact of nanotechnology from industry leaders and analysts. Here are some notes from the conference.

• Many customers and investors aren't sophisticated enough to understand nanotechnology. Unless they ask, don't explain to them about the technology. Explain the applications of nanotechnology and how people may benefit from them. For example, start off by saying that nanotechnology enhanced-batteries have a longer lasting battery life. Your laptop will last much longer with one of these batteries.
• 3 industrial segments impacted by nanotechnology are:
• Manufacturing and materials
• Electronics and IT
• Biotech and life sciences
• Nanomaterials face huge barriers as traditional companies maybe reluctant to adopt this new technology. Manufacturers are more concerned about process change than the technology.
• Startups can't sell their nanomaterials based on technology, they have to have a case for lowering their costumers' overall cost with minimal or no process change.
• China will become both the largest consumer and producer of nanotechnology by 2010.

Sorry for the short list of notes, I wasn't really taking notes at the conference.

10/25/2005 11:49:57 PM (Eastern Daylight Time, UTC-04:00)

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