Cybersam's Blog - Bad Esuvee Ad

Monday, February 21, 2005

Bad Esuvee Ad

I remember seeing this creature in a TV commercial during the Super Bowl 2 weeks ago. It is a bison-like robot that you can ride on. The commercial didn't catch my attention then since I didn't know what it was trying to convey. I saw the ad again earlier today and I still don't know what it was trying to convey. However, this time it did manage to spark my curiosity. From the commercial, it looks like people are getting into a rodeo ring to ride this mechanical beast as they would a bucking bronco. The ad ends with the narrator saying"Anybody can ride an Esuvee, but not everybody rides it right." For a moment, I honestly thought the narrator was asking me to test drive a mechanical wooly beast that I can ride on the road. So I went to the website to find out more about this new product. I was struggling to understand what the website is about. There is neither any product information in sight even nor background information about the Esuvee. Everything on the website is about SUV safety. It took me 20 minutes before I realize what the Esuvee is about. To my chagrin, Esuvee is pronounced as "SUV." The website is nothing more than a campaigning tool that is paid for by Ford Motor Company to educate SUV owners how to drive their vehicle safely. But I think behind all the fluff, it is also a good marketing campaign to convince people that they are not invulnerable when they get behind the wheel of a SUV. Alright to be fair, I think educating the public about car safety is a good service but I really think that the marketing strategy of featuring a product-like mascot is not only misleading but ineffective. People don't change their behavior just through education from an ad. What a waste of my 20 minutes? Can you say ASS-U-V?

2/21/2005 3:04:40 PM (Eastern Standard Time, UTC-05:00) Comments [18] Rants
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"texas hold em" (texas hold em) [Trackback]

2/27/2005 9:48:44 PM (Eastern Standard Time, UTC-05:00)

http://www.esuvee.com/flash.html

Anonymous

3/13/2005 9:22:42 PM (Eastern Standard Time, UTC-05:00)

I've prepared a report my for my speech class that is against the purchases of SUVs. This ESUVEE campaign only furthers my point of how impractical it is to own an SUV. Did you know that that crappy website as well as the commercials that educate people how to drive their oversized, overpriced vehicles dipped into you tax dollars, which totaled 27 million dollars total in marketing expenses? Well you do now. 27 million dollars for common sense nonsense such as: Slow down when you feel you're losing control of the vehicle, always keep proper air pressure in your tires, etc. How ridiculous.

Anyhow, enough of my ranting. I came to this website in hopes of finding a downloadable version of the commercial so that I can use it as a visual aid in my presentation against SUVs. If you or anyone else knows where I can find a place to download an entire commercial, please let me know where by sending me an email to hamstercheexii@aol.com.
Thanks

Amanda

4/10/2005 9:49:13 PM (Eastern Daylight Time, UTC-04:00)

you dipshit. If you dont like my esuvee then get the hell out of my way when I come crashing through your home.
What a dumb ass. Of all the real issues in this world, your campaign is against a form of transportation?
Lemme guess, you are also against war, and bad people? dumb ass.

Anoyed at the waste of taxpayer money to "educate" folks that can not drive, doesn't matter what the vehicle is

4/23/2005 9:57:54 AM (Eastern Daylight Time, UTC-04:00)

I like the esuvee commercial, at first I didn't get it. And I should have being a statistic in a suv rollover. Luck happened to be on my family's side that day. A really old bitch hit my Explorer on the side & it was a wrap. I know what it feels like when your suv is rolling over (it actually appears to be in slow motion). I consider myself to be a safe driver. In addition to being taught be the best driver training NY has to offer (NYPD). I thought it was an informative commercial for the insurance companies, but it should explain a little more in detail. This is an important matter. This is not anti SUV comment. It is my third one and I must say my current one certainly feels like "the must powerful SUV on the planet" if you know what I mean.

Dee

6/1/2005 10:21:07 PM (Eastern Daylight Time, UTC-04:00)

Whoa - ur an idiot. Im 16 qnd i figured the whole thing out right away, both on TV and the site. Stop complaining since you rank with the 51% of Americans who are as smart as Bush... u probably voted for him didn't you?

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