I have just finished reading special report titled "Get Creative! How to Build Innovative Companies" that appears on the latest issue of Business Week
(or BW). This report is well articulated and provokes thoughts that
supplemented well to System Engineering, a class I am currently taking
at MIT. I only wish that our readings for that class would have
included something like the highlight Business Week article.
There are several key points to take from this special report.
Basically, BW argues that as technology and information become
commoditized and globalized, a new corporate model that focuses on
creativity and innovation is beginning to emerge from the industry and
could provide new growth avenues. It is the creativity economy, stupid.
The knowledge economy has now been replaced the creativity economy. As
manufacturing outsourcing to China, India, and Eastern Europe becomes
more prevalent, the key management principle is no longer Six Sigma or
even Total Quality Management but Design Strategy. Companies with rich
culture of innovation and creativity stands to win.
As I look in the featured poll: The Top 20 Innovative Companies in the World,
it is no surprise why Apple and Microsoft are in the top 3 positions.
But if you think that innovation is only about creating insanely
products, you are wrong. Innovation and creativity can be applied to
wide spectrum of corporate competences, from supply-chain to brand
marketing to manufacturing. So is creativity and innovation the next
big thinking in management science? I'll continue to think critically
about this.
| 7/25/2005 1:21:55 PM (Eastern Daylight Time, UTC-04:00) |
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