I read about 3/4 of Predictably Irrational by Dan Ariely while flying a red-eye from San Francisco to Boston 2 weeks ago. Today, I finally finished reading the reminder of the book and am glad that I bought the book. The book is witty, engaging, and easy to read (no technical jargons). While we like to believe that we are making logically sound choices, the truth (as attested by the book) is that we usually don't. The book certainly gives an interesting insight to human psychology especially how it comes into play during a decision making process.

3/12/2008 2:10:35 AM (Eastern Standard Time, UTC-05:00)

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