Tuesday, July 26, 2005

Is the New Creativity Economy, Stupid - Part 2

Just to follow up on Yoav's comment on System Engineering (the class) for being too focused on process and repeatable results. So far, the lessons that we learned from SysEng are about quality and productivity. While Six Sigma, Robust Design, and TQM are yesterday's ideas, they are by no means obsolete. I think that both SysEng (the practice) and innovation can coexist together. With a growing number of companies striving to build more innovation in their organization. However, I think that SysEng should include more materials on innovation and creativity thinking. In other words, we need to develop leaders for growth and if innovation is one area where the economy is going. So from an SDM perspective, I think it is a great idea to include an extended or more advanced version of Prof. Eric von Hippel's excellent class in Innovations in the Marketplace to the SDM core curriculum.

Going back to the special report titled "Get Creative! How to Build Innovative Companies" that appears on the latest issue of Business Week, there's a section in the special report that talks about how some business schools are already redesigning their curriculum to meet the growing demand for creative, innovative managers. Traditionally, business schools have introduced electives in product design into their curriculum, with mixed results. And now, a few schools are starting to experiment with integrative programs that foster design thinking that can be applied to product and business design. For example, the Joseph L. Rotman School of Management at the University of Toronto will soon offer such program that will lead to a Master of Business Design (or MBD).

7/26/2005 1:26:28 PM (Eastern Daylight Time, UTC-04:00) # Comments [1] Business

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