These days, we hear the term "globalization" mentioned frequently in almost aspect of our life. But has anyone wondered about the originality of the term. Well, as reported by the Boston Globe, Theodore Levitt, who coined the term, has died. According to the article:
"Levitt first used the term 'globalization' in a 1983 Harvard Business Review article about the emergence of standardized, low-priced consumer products. He defined that globalization as the changes in social behaviors and technology which allowed companies to sell the same products around the world."
| 7/6/2006 6:08:53 PM (Eastern Daylight Time, UTC-04:00) |
 |
|
|
Business |
|
|